Identity Group has introduced a new service that uses advanced technology to enhance navigation and storytelling in commercial spaces. Through a partnership with a trusted software company, this patented technology transforms traditional signage and decor into interactive experiences. By utilizing IGX and IGX+ augmented reality and digital navigation, clients can effectively communicate their brand and history to their audience in a more engaging way. This innovative service allows for an immersive and user-friendly experience through the use of mobile devices. It also offers digital wayfinding options to make navigation stress-free. With the ability to bring physical environments to life through video and messaging, this service elevates brand value and creates a memorable experience for guests.

Augmented reality (AR) can also be used in conjunction with interactive digital signage and offers a powerful combination to engage customers in innovative ways. By integrating AR technology into digital signage, businesses can provide immersive and interactive experiences that captivate and delight customers. AR enhances the effectiveness of interactive signage by overlaying digital content onto the real world, creating a seamless blend of physical and virtual elements. This combination allows customers to interact with products in a virtual space, try out different options, and visualize how products would look in their own environment. By offering a more engaging and personalized experience, businesses can increase customer interest, boost brand loyalty, and drive sales. Ultimately, using AR with interactive digital signage creates a memorable and impactful way to connect with customers and differentiate a brand in a competitive market.