The restaurant business is increasingly competitive, which means restaurant owners must always find ways to entice potential customers to come in and make a purchase. This can be tricky since not everyone is adventurous with food, or even new restaurants serving up well-known cuisine.

That’s where custom signage comes into play. Here are some ways custom signage can bring your restaurant to life:

It Adds Another Element of Fun

You can easily use custom signage to unleash your creativity as a restaurant owner by displaying humorous signs or images. When there are signs that people enjoy, they’ll interact with them by either talking about them or snapping a photo for social media to share with others — which is free marketing for you!

You can hang signs all throughout your restaurant or even have a specific wall dedicated to interesting or quirky signage that will inevitably become the “Instagrammable wall” for everyone to seek out and enjoy.

It Promotes Impulse Buying

Having the right custom signage outside of your establishment or easily visible through windows is the perfect way to entice more and more people to come in and have a drink or a quick meal.

Sometimes all it takes is a mysterious custom sign to pique interest that leads up to an unexpected and wonderful experience. Plus, one unique outdoor sign means more unique indoor signs — and who can resist that?

It Can Provide Valuable Information

Not all restaurants are full-staffed and well-oiled machines. Some are small, with just a few people working the counter or taking table orders. This is where custom signage can really shine, as you can use it to explain the menu to customers, list certain dietary options, pricing, and much more.

They can also be used to promote specific menu items, such as new concoctions or daily specials. Not only will this allow your customers to have the information they need right in front of them, but it can free up much-needed time for your busy staff to take orders and payments rather than explain the way things work to each customer in line.

It Can Provide Entertainment

If your restaurant is the type of place that sees a healthy waiting time, custom signage in the form of digital signage may be just what you need to keep hungry guests occupied while they wait for a table. If the signage is interactive, it can also reduce the perceived time that customers have to wait as it diverts their attention from their watches until their table or even their orders are ready.

These types of signs can be set up as a game, a riddle, or simply interesting stories — whatever you think will be the most engaging and worthwhile!

It Can Increase Your Regular Sales

Your restaurant’s decor is important for setting the mood. Having custom signage that caters to the ambience of your establishment is a great way to get people to stay a while and order sizable meals or extra drinks. Ultimately, the more comfortable people are in your restaurant, the more money they’ll spend.

Let the Experts at Identity Group Help with Your Custom Signage

Identity Group can easily help you spruce up your restaurant’s decor. Whether you need a few new signs or want to start over completely with all custom signage, we can help you make it happen.

Contact us today to learn more about our options.