Monument signs are an essential element in exterior business signage, providing both functionality and aesthetic appeal. Whether you’re a business owner considering signage options or simply curious about the different types of signs, this beginner’s guide will give you a comprehensive overview of what monument signs are, their benefits, and how to choose the right one for your needs!

What is a Monument Sign?

A monument sign is a freestanding structure typically installed at the entrance of a property, designed to be at eye level for pedestrians and drivers. Unlike other types of signs, monument signs are built to be solid, durable, and often blend with the architectural design of the surrounding environment. These signs can be made from various materials, including brick, stone, metal, or wood, and often feature illuminated or non-illuminated text and logos.

Benefits of Monument Signs

Monument signs offer several key benefits that make them a popular choice for businesses across various industries:

• Enhanced Visibility: Monument signs are strategically placed at eye level, ensuring they capture the attention of passersby. This visibility is crucial for businesses located on busy streets or in areas where building signage might be obscured.
• Professional Appearance: These signs add a sense of permanence and professionalism to your business. A well-designed monument sign can create a strong first impression and reinforce your brand’s identity.
• Durability: Built to withstand the elements, monument signs are designed for longevity. High-quality materials ensure that the sign remains a lasting representation of your business for years to come.
• Customization Options: Monument signs can be fully customized to match your brand’s colors, style, and messaging. Whether you prefer a traditional or modern design, there are endless possibilities to create a sign that truly represents your business.

Types of Monument Signs

Monument signs come in various styles, each offering unique benefits depending on your business’s needs and location:

• Single-Business Monument Signs: These signs are designed for individual businesses and often include the company name, logo, and contact information. They are ideal for standalone businesses or those located in a specific building.
• Multi-Tenant Monument Signs: Commonly found in shopping centers or business parks, multi-tenant monument signs display the names and logos of multiple businesses in one location. This type of sign helps direct customers to the various businesses within a complex.
• Illuminated Monument Signs: For businesses that operate during evening hours or want to ensure visibility at all times, illuminated monument signs are an excellent option. These signs use internal or external lighting to make the sign stand out, even after dark.
• Non-Illuminated Monument Signs: If lighting isn’t a priority, non-illuminated monument signs provide a cost-effective solution. These signs rely on natural light and are ideal for businesses with sufficient ambient lighting.

Identity Group: Your Partner in Monument Signage

When it comes to creating impactful monument signs, Identity Group has the expertise and resources to bring your vision to life. With years of experience in designing, manufacturing, and installing custom exterior signs, we understand the importance of a well-crafted monument sign in enhancing your brand’s visibility and reputation. Whether you need a single-business sign or a multi-tenant display, Identity Group offers tailored solutions that meet your unique needs.

Ready to make your mark? Visit us at Identity Group to get started on your custom monument sign!