Visual DΓ©cor
Great Designs. Seamless Delivery.
As an industry leader in custom-designed retail environments, Identity Group turns ideas into fully realized environments - handling design, production, and installation with clarity and control at every step.

Visual DΓ©cor & Environmental Retail Design
Great visual dΓ©corΒ starts with understanding our retail store clients and their customer base. When we know who you are and who youβre servicing, the retail signs just turn out better. Once our retail design team understands your storeβs wants and needs, weβll start concept development. Our team can also help meet all your traditional retail design needs with elevation reviews and store take-off services.
We ensure our retail and brick-and-mortar stores get the most out of every dollar spent. Our process includes detailed 3D renderings and signs specifications. With a team of retail store sign experts, we can innovate new designs when standard methods donβt driveΒ traffic to your retail store.
Our facilities house some of the most advanced technology inΒ environmental retail design and visual dΓ©cor.Β With the help of our lean manufacturing processes and cutting-edge machinery, our custom retail signs are created from high speed, wide format printing, digital cutting, custom fabrication, custom coating, and more in less time than our competitors.
Need some inspiration? Check out our retail POP signage case study.

Giant Co.β
Type:Β Grocery β
Situation:Β Assist in the creation and execution of a new in-store dΓ©cor package β
Services Provided:Β Design, R&D, Prototyping, Value Engineering, Production, Installationβ
Total Elements Produced:Β Over 400 custom created elementsβ
Products Created:Β Signage, In-store dΓ©cor elements, wayfinding, substructuresβ
Timeframe:Β 1 year from design to installationβ
Result:Β Created a high-end dΓ©cor package which was scalable and repeatable while finding value engineering opportunities to reduce costs by 40%β

HP
Type:Β Retail / Professional β
Situation:Β Supporting HP in the end-to-end production and installation of a seasonal brand activation program
Services Provided:Β Strategic planning, production & installation
Total Items Produced: 15
Products Created:Β Large-format signage, custom wallpaper graphics, LED lighting
Timeframe:Β Completed in 2 weeks (from brief to installation)β
Result:Β Delivered on time and within budget, ensuring the project was fully complete ahead of a high-profile event
Trusted Partners
Portfolio
Our industry pros are constantly innovating to make easy-to-use products
that stand out. A diverse team of designers βwill help to ensure your storeβs
vision comes to life and In-house inventory that allows for quick turnarounds
& cost savings on all projects.





