Visual Décor
Great Designs. Seamless Delivery.
As an industry leader in custom-designed retail environments, Identity Group turns ideas into fully realized environments - handling design, production, and installation with clarity and control at every step.

Visual Décor & Environmental Retail Design
Great visual décor starts with understanding our retail store clients and their customer base. When we know who you are and who you’re servicing, the retail signs just turn out better. Once our retail design team understands your store’s wants and needs, we’ll start concept development. Our team can also help meet all your traditional retail design needs with elevation reviews and store take-off services.
We ensure our retail and brick-and-mortar stores get the most out of every dollar spent. Our process includes detailed 3D renderings and signs specifications. With a team of retail store sign experts, we can innovate new designs when standard methods don’t drive traffic to your retail store.
Our facilities house some of the most advanced technology in environmental retail design and visual décor. With the help of our lean manufacturing processes and cutting-edge machinery, our custom retail signs are created from high speed, wide format printing, digital cutting, custom fabrication, custom coating, and more in less time than our competitors.
Need some inspiration? Check out our retail POP signage case study.

Giant Co.
Type: Grocery
Situation: Assist in the creation and execution of a new in-store décor package
Services Provided: Design, R&D, Prototyping, Value Engineering, Production, Installation
Total Elements Produced: Over 400 custom created elements
Products Created: Signage, In-store décor elements, wayfinding, substructures
Timeframe: 1 year from design to installation
Result: Created a high-end décor package which was scalable and repeatable while finding value engineering opportunities to reduce costs by 40%

HP
Type: Retail / Professional
Situation: Supporting HP in the end-to-end production and installation of a seasonal brand activation program
Services Provided: Strategic planning, production & installation
Total Items Produced: 15
Products Created: Large-format signage, custom wallpaper graphics, LED lighting
Timeframe: Completed in 2 weeks (from brief to installation)
Result: Delivered on time and within budget, ensuring the project was fully complete ahead of a high-profile event
Trusted Partners
Portfolio
Our industry pros are constantly innovating to make easy-to-use products
that stand out. A diverse team of designers will help to ensure your store’s
vision comes to life and In-house inventory that allows for quick turnarounds
& cost savings on all projects.





